Use Your Fine Dining POS to Execute Your Restaurant Marketing Strategy with These 3 Easy Tips:
Restaurant owners in the fine dining niche are experts at juggling many different plates—inventory, labor, sales, customer experiences, and more. When you throw marketing into the mix, it can be quite the undertaking. With everything else going on, it can be tempting to put restaurant marketing on the back burner. Make sure you don’t let this happen to you. Effective marketing helps you increase profits, build loyalty, and grow your business.
Here are a few ways you can use your fine dining point of sale (POS) to help you easily and effectivelyexecute your marketing strategies:
1.Increase Customer Engagement
You can easily boost customer engagement by simply using reporting and analytics tools from your POS. A solid fine dining POS should have the integration flexibility that allows you to leverage third party providers so that you can create and send marketing campaigns and track their success right from the point of sale, making it easy to test different campaigns and strategies to see which promotions are working to drive more customers to your restaurant.
Try out promotions based on data from your sales history to keep tabs on your best sellers, or personalize promotions based on data from your loyalty programs. You can pull reports to see how much you sold when you promoted a special. By pulling reports and comparing data, you can see which kinds of promotions are more effective and make more informed decisions for your next restaurant marketing campaign.
2.Build Gift and Loyalty Programs
Loyalty programs are a great way to reward repeat customers for coming back to your restaurant time after time. If you integrate gift and loyalty program management into your fine dining POS, you can gain better visibility into customer preferences, build brand awareness, increase sales, and bring customers to you instead of your competition.
These programs provide customers with new ways to pay, order, and engage with you. An effective loyalty solution will allow you to create and send personalized campaigns and optimize their performance. You can tailor each campaign to your audience based on customer data and garner even greater results from your restaurant marketing.
3.Increase Online Orders
The ideal fine dining POS system will allow you to integrate online ordering from multiple platforms like Uber Eats and GrubHub. Many people frequently use these apps, and adding the platform to your restaurant will attract customers that want a quality meal from your restaurant, but don’t want to journey out to your location.
With the addition of online ordering, you can boost your restaurant marketing and open up new channels for revenue and become more visible to customers that prefer to eat in the comfort of their own homes. You also become more popular with the lunch crowd that may not otherwise have time for a sit-down meal but wants to eat a quality meal while plugging away at the office.
The Best Restaurant Marketing Strategy
Your POS system is good for much more than simply processing transactions. Leverage the restaurant marketing functions built into your POS for easier marketing that casts a wide net without the addition of more tasks to your day-to day. To get the most out of your technology, combine these strategies and test out different ones to create an effective strategy backed by hard data.
RPOWER offers fine dining POS systems complete with the marketing tools and integration capabilities your restaurant needs to ensure your promotions are successful and your profits are high. Interested in learning more? Contact RPOWER today.